It’s no surprise that with the algorithmic world we now live in, it can feel more and more difficult to seek out originality in interior design. In some ways social media has had a positive impact on interiors in terms of making design more accessible, but its negative impact is far more insidious.
My Pinterest/Instagram feeds will be different from yours. Mine are currently filled with cottage style, frills, checkerboard floors, murals, florals, ancient Italian villas, vintage illustrations. Because of course that’s the loop I’m stuck in due to researching a particular project or interest and Pinterest is now feeding me more and more of the same. (Today I’m also being hit hard by ads for Maltesers, John Frieda hair products and Aperol).
All you have to do to see the algorithm in action is save a particular image to a Pinterest board, then hit refresh on your feed and see it immediately populated with more images like the one you just saved.
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